I’m Kaitlyn, a creative director blending
design precision with strategic storytelling
across brands, presentations, & campaigns.
THIS PORTFOLIO SHOWCASES
keynote creative
built for the
Salesforce spotlight
cohesive stories across ServiceNow’s
diverse business units
A CURATED COLLECTION OF
end-to-end
social campaign creation
rich storytelling brand shaping & development
sleek & modern resonant content creation
See the work behind the thinking
From brand identity to pitch storytelling, this is the work that brings ideas to life with intention and craft.
AND NOW…
Hello.
I'm Kaitlyn, a Creative Director and Designer on a quest for perpetual growth and creative thrills.
My journey? It's been a rollercoaster ride—working in-house, hustling in agencies, and soaking up a mosaic of skills and viewpoints including all of the exciting advancements in ai. This mishmash has sculpted me into the creative I am today—versatile, adaptable, data-driven and always hungry for more.
I thrive on progress. Every project is a chance to level up. I'm that person who's geeking out over each new challenge because, hey, it's another opportunity to fine-tune my craft and expand my skill set
So, here's to the journey—where each project isn't just a gig but a chance to grow, evolve, and create something truly amazing.
Ghost Ranch, Associate Creative Director
Oct. 2024- Present
Lead and inspire a multidisciplinary presentation design team, driving concept development and ensuring delivery of high‑impact, visually compelling client work.
Act as the Creative Director’s strategic partner and oversee full‑studio operations in their absence.
Set creative direction for new projects, translating briefs into clear Trello setups and effective designer kickoffs.
Collaborate with Account Management on hour estimates, SOW development, and strong traffic communication.
Manage 10–15 active projects daily with calm, focus, and exceptional context‑switching ability.
Lead client‑facing conversations, providing strategic creative guidance with reduced emphasis on hands‑on design.
Balance big‑picture studio oversight with detailed attention to individual project needs and quality.
Mentor and develop design talent, elevating craft and strengthening team capability.
Own and maintain healthy relationships across all assigned accounts.
Translate client requests into actionable direction for designers, including concepts, sketches, and mood boards.
Build deep understanding of key accounts’ products, goals, and competitive landscape.
Partner with Operations, Account Managers, and designers to assign tasks, set priorities, and optimize resources.
Support additional studio leadership responsibilities as needed.
The Brandon Agency, Associate Creative Director
March 2022- March 2024
Led a multidisciplinary team of 5+ creatives across copy, art direction, design, UX, video, and motion.
Oversaw end‑to‑end creative development for conceptual and executional work across video, digital, social, and integrated advertising campaigns.
Planned and directed multi‑day photo and video productions, partnering with producers on scheduling, storyboarding, talent recruitment, and on‑set creative leadership.
Presented creative work to clients and introduced new strategic and conceptual approaches to elevate campaign thinking.
Mentored and coached creative talent at all levels, fostering skill growth, performance improvement, and team cohesion.
Developed impactful, insight‑driven creative solutions that shaped culturally relevant consumer experiences.
Supported the CCO with new business pitches, relationship building, and high‑visibility special projects.
Pursued ongoing professional development through mentorship, research, and industry trend exploration.
Managed team career development, including annual reviews, onboarding, and targeted skill coaching.
DAMN GOOD Advertising Agency, Creative Director
Feb. 2020- March 2022
Managed and mentored a team of designers, providing creative direction and day‑to‑day guidance.
Organized and directed multi‑day photo and video productions, overseeing scheduling, storyboarding, talent recruitment, and on‑set creative leadership.
Built brands and advertising campaigns from initial concept through full execution and application.
Designed and produced websites, packaging, logos, social content, digital banners, and email campaigns.
Translated product positioning, research insights, and integrated marketing strategies into effective visual solutions.
Partnered with development teams to ensure designs aligned with usability, accessibility, and web standards, and were implemented accurately in digital environments.
Maintained brand consistency across all digital customer touchpoints.
Presented and pitched design concepts to clients, clearly articulating rationale and creative decision‑making.
Introduced new software and design processes to improve efficiency across the department and agency.
Strengthened agency culture by implementing initiatives such as a book club, volunteer events, team outings, and flexible work‑from‑home practices.
Smashed Media, Graphic Designer
Sept. 2019- Feb. 2020
Created brand marks, brand guides, product landing pages, materials for online and offline marketing (including emails, display banners, social media, print, packaging), motion, illustrations, and photography for content marketing
Created compelling visual experiences optimized for user conversion, sign up, and retention
Solved complex visual problems, and provided creative direction and guidance to internal stakeholders
Managed multiple design projects at once and consistently met draft deadlines
Revised the work of previous designers to create a unified aesthetic for brand materials
4ocean, Graphic Designer
Jun. 2018- Sept. 2019
Translated complex ideas and processes into cohesive and compelling graphic design pieces across a diverse range of projects
Created deliverables such as e-mails, landing pages, logos, icons, social media content, gifs, print banners, packaging and 3D renderings
Collaborated on marketing strategies including social media and corporate branding
Supported all design decisions with creative, strategic, and or business reasoning
Pitched creative concepts, mock-ups and discussed ideas

