Real Potatoes, Real Fast
Idahoan has spent 60 years growing REAL Idaho® potatoes to give you perfect homemade taste in minutes—what are you having for dinner?
I oversee end-to-end creative content creation for this account, covering social media, commercials, and paid ads—from strategic planning and production to ensuring top-quality final deliverables.
Helping Idahoan keep it Real
Idahoan, one of the top 15 CPG brands in the country, came to us with a variety of advertising, social and content creation needs. Utilizing our in-house video/photography team in coordination with our creative and strategy teams, we have executed TV spots, social media content and large scale asset creation focused on paying off their brand message of giving customers “Real potatoes. Real easy.” See some of the new advertising and content we’ve created for Idahoan below.
On the twelfth day of Taters Idahoan gave to me…
Make your own wonderland this winter with real Idahoan Mashed Potatoes.
Idaho-ho-ho.
We revamped the annual 12 days of taters campaign to showcase where Idahoan fits in to your holiday.
Which flavor will come out on top?
We helped Idahoan capitalize on the March Madness basketball tournament with a mini-campaign to drive engagement and awareness. Our team revamped the “Mash Madness” contest in which fans picked their favorite products to advance through a series of brackets. We created a series of videos, stickers, recipes, graphics and more as part of the project. Whoever chose the right product as champion earned the chance to win a cash prize. The campaign drove significant awareness and engagement for the brand.
Summer of Idahoan
Let Idahoan put the “Break” in Summer Break so you can focus more on the things you love to do this summer while Idahoan takes care of the rest. Build memories and and enjoy our product in lots of summer-friendly ways.
The versatility in recipe and product size, ease and speed of making, travels well and provides quick cleanup are all attributes that make Idahoan a summer essential.
