curating creativity, designing experiences, elevating brands.

Services

  • Logo design

    Brand guidelines

    Business cards

    Letterheads

    Brand collateral (brochures, flyers, posters)

    Brand style guides

  • Magazine layouts

    Book covers and layouts

    Packaging design

    Print advertisements

    Postcards and mailers

    Event invitations and programs

  • Website design (UI/UX)

    Mobile app design

    Social media graphics

    Email templates

    Banner ads

    Infographics

  • Campaign concept and design

    Advertisements (print and digital)

    Promotional materials (banners, posters, billboards)

    Direct mail campaigns

    Product packaging design

    Trade show graphics and booths

  • Custom illustrations (digital or traditional)

    Icon design

    Vector graphics

    Infographic design

  • Wireframes and mockups

    User interface design for websites and apps

    User experience research and design

    Interactive prototypes

    Usability testing and analysis

  • Signage and wayfinding systems

    Environmental graphics (office interiors, retail spaces)

    Exhibition and event design

    Trade show booth design

    Branded environments

  • Typography selection and treatment

    Editorial design (magazines, books)

    Poster design

    Packaging layout

    Digital content layout (websites, apps)

  • Photo manipulation

    Image retouching

    Product photography

    Photo collages and compositions

    Visual content creation for social media

end-to-end social campaign creation

rich storytelling brand shaping & development

sleek and modern curating valuable content

see recent pitch work

I played a crucial role in securing Primal Pet Group as a significant client by showcasing the caliber of our data-driven creatives and providing them with a compelling glimpse into our capabilities.

Hello.

I'm Kaitlyn, a Creative Director and Designer on a quest for perpetual growth and creative thrills.

My journey? It's been a rollercoaster ride—working in-house, hustling in agencies, and soaking up a mosaic of skills and viewpoints including all of the exciting advancements in ai. This mishmash has sculpted me into the creative I am today—versatile, adaptable, data-driven and always hungry for more.

I thrive on progress. Every project is a chance to level up. I'm that person who's geeking out over each new challenge because, hey, it's another opportunity to fine-tune my craft and expand my skill set

So, here's to the journey—where each project isn't just a gig but a chance to grow, evolve, and create something truly amazing.

The Brandon Agency, Associate Creative Director

March 2022- Present

  • Leads a team of 5+ creatives across various disciplines

  • Manages all creative aspects: copy, art direction, design, UX, video, motion for conceptual and executional work

  • Focuses on video, digital, social, and general advertising campaigns

  • Plans and directs multi-day photo and video productions, collaborating with producers on scheduling, storyboarding, recruitment, and on-set creative direction

  • Regularly presents Agency work to clients and cultivates new approaches for creative thinking

  • Actively mentors and trains creative talent at all levels, fostering skill development and performance improvement

  • Develops impactful creative solutions for clients and shapes culturally relevant consumer experiences

  • Supports CCO in new business pitches, relationship development, and special projects

  • Pursues continuous professional development through creative mentorship and research

  • Manages career development, conducting annual reviews, onboarding, and skill coaching for employees

DAMN GOOD Advertising Agency, Creative Director

Feb. 2020- March 2022

  • Managed a team of designers

  • Organized and directed multi-day photo and video productions, involving scheduling, storyboarding, model recruitment and creative direction

  • Built brands and ad campaigns from concept through to application

  • Executed the design and production for websites, packaging, logos, social media, banners and email campaigns

  • Translated product positioning, research, and offline/online marketing strategies into effective designs

  • Worked with the development team to ensure aesthetics were aligned with usability, accessibility, and web standards as well as ensured proper implementation within a web environment

  • Ensured consistency of brand across digital customer touch points

  • Articulated and pitched design concepts to clients using supporting reasoning as to how the end product was reached

  • Introduced new softwares and design processes to increase efficiency within the department and the agency

  • Worked to improve agency culture; implementing an office book club, team volunteering, team happy hours, WFH days and more

Smashed Media, Graphic Designer

Sept. 2019- Feb. 2020

  • Created brand marks, brand guides, product landing pages, materials for online and offline marketing (including emails, display banners, social media, print, packaging), motion, illustrations, and photography for content marketing

  • Created compelling visual experiences optimized for user conversion, sign up, and retention

  • Solved complex visual problems, and provided creative direction and guidance to internal stakeholders

  • Managed multiple design projects at once and consistently met draft deadlines

  • Revised the work of previous designers to create a unified aesthetic for brand materials

4ocean, Graphic Designer

Jun. 2018- Sept. 2019

  • Translated complex ideas and processes into cohesive and compelling graphic design pieces across a diverse range of projects

  • Created deliverables such as e-mails, landing pages, logos, icons, social media content, gifs, print banners, packaging and 3D renderings

  • Collaborated on marketing strategies including social media and corporate branding

  • Supported all design decisions with creative, strategic, and or business reasoning

  • Pitched creative concepts, mock-ups and discussed ideas