See how I handle a pitch.
Primal Pet group was a client that requested a proposal for a few of their brands, the creative portion of the RFP involved their Long-lasting dog treat brand, Himalayan Dog Chews. I worked with the Chief Strategy officer to establish a messaging strategy which we then built out and presented three different concepts. We won the business 2024.
Acts Fueled by Pure Love
The love between you and your dog is pure. You do everything to show your love, from birthday celebrations to pampering sessions. Luckily, our Original Hard Cheese Dog Chews make it easy to keep your pet happy. We go above and beyond to bring you the longest-lasting, highest-quality, and most nutritious dog chews available. Spread the love with Himalayan Pet Supply.
Dog owners aim to provide the best for their furry companions, often opting for simplicity. Our natural dog chews contain only a few recognizable ingredients, free from unnecessary additives. With fewer ingredients, we ensure a higher quality chew, prioritizing what matters most to dogs and their owners.
Less ingredients, more of what matters
This messaging Highlights the chews' simple yet effective recipe, ensuring dogs endless tail-wagging joy with each chew, due to their safe, healthy, and natural ingredients.
There are a lot of reasons for dogs and dog owners to love Himalayan Pet Supply. Whether it’s how long our chews last, how we only use a few simple ingredients, or the fact that we are helping support women’s safety & literacy in Nepal, we give them a lot to chew on.
Chew on this.
This dynamic concept will engage both dogs and their owners to "Chew On This" by spotlighting our product's positive traits with an educational twist. Encouraging consumers to try the product while informing them about our commitment to going Above and Beyond.