It’s Monkey Time
Victory Brewing is a Philly based brewer with distribution across the US, but their highest penetration along the east coast. Victory’s flagship products are the Victory Monkeys, consisting of five core beers.
The Monkey Crew
I helped guide a subset of the brand in a direction to put a greater emphasis behind their product mascots- The Monkey’s. Here we helped showcase their unique personalities through fun and engaging visuals which we then animated and built out as a landing page, paid ad campaign, OTT and organic social.
9.5% ABV, 100%……
We conceptualized a campaign centered on our messaging strategy, emphasizing the brand's key differentiator: its remarkable 9.5% ABV. Through innovative thinking, I crafted a solution that effectively showcased the ABV while harmonizing with the brand's unique tone, seamlessly reinforcing its other attributes.
It’s Monkey Time
Our audience is always chasing that “5pm Friday Feeling” - - but they rarely wait for 5pm on Friday. They like to start the party “whenever” with a strong Victory Monkey. Aka, “Monkey Time!”
If you know, you know.
Victory Monkeys are easy drinking beers with a high alcohol content (9.5%). They taste great and let you catch a buzz quickly, which appeals to our target audience.
